SoBe Nutritional Beverages Uses Twin Lizards on Every Bottle of Its

question 160

Multiple Choice

SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard made up of skateboarders,mountain bike riders,inline skaters that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four P's does this strategy relate?

• A) promotion
• B) price
• C) publicity
• D) place
• E) product

---

Definitions:

Favorable Impression

The positive perception or judgment of someone or something based on initial interactions or information.

Interview Bias

A type of response bias that occurs in research when the interviewer’s beliefs, views, or characteristics unduly influence the subject's responses, leading to skewed results.

Subject Bias Effect

The influence of a participant’s preconceptions or expectations on their behavior in an experiment, potentially skewing results.

Observation Technique

A research method that involves watching participants and recording relevant behavior or characteristics for analysis.