Hallmark Was Inspired by the Popularity of Jan Karon's Best-Selling

question 101

Multiple Choice

Hallmark was inspired by the popularity of Jan Karon's best-selling novels about Mitford,a fictional town in the mountains of North Carolina,to develop a new line of products for Hallmark Gold Crown Stores nationwide.Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality.The products include greeting cards,partyware and gift wrap,mugs,and puzzles for Hallmark's existing customers.Hallmark used a _____ strategy.

• A) market development
• B) market penetration
• C) product penetration
• D) product development
• E) diversification

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Definitions:

External-operational Communication

Communication that occurs between a business and external parties, such as customers or partners, focusing on operational subjects.

Personal Communication

Direct interactions between individuals, whether face-to-face, over the phone, or through digital means, often characterized by immediacy and personal context.

Visual Literacy

The ability to interpret, negotiate, and make meaning from information presented in the form of an image.

Cross-cultural Competency

The ability to understand, communicate with, and effectively interact with people across different cultures.