SoBe Nutritional Beverages Uses Twin Lizards on Every Bottle of Its

question 160

Multiple Choice

SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard made up of skateboarders,mountain bike riders,inline skaters that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four P's does this strategy relate?

• A) promotion
• B) price
• C) publicity
• D) place
• E) product

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Definitions:

Principles of Management

Fundamental guidelines for managing organizations, including planning, organizing, leading, and controlling.

Not-for-profit Organizations

Organizations that operate for purposes other than making a profit, focusing instead on charity, education, social issues, or community service.

Profit-seeking Companies

Firms whose primary goal is to generate earnings above their costs.

Delegation

Managerial process of assigning work to employees.