In Order to Expand Its Sales into the U

question 76

Multiple Choice

In order to expand its sales into the U.S.'s market,BRL,an Australia-based winemaker,agreed to a merger with a U.S.-based wine distribution company.According to Ansoff's Strategy Opportunity Matrix,BRL would be implementing a _____ strategy.

• A) diversification
• B) market development
• C) product development
• D) divestment
• E) product penetration

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Definitions:

Performance Problems

Issues that hinder the efficiency and effectiveness of an individual's or organization's work output.

Corrective Action

A measure taken to rectify a detected problem or prevent it from occurring.

Alternative Solutions

Refers to different methods or strategies that can be used to achieve a goal or solve a problem.

Entrepreneurship

The ability to achieve results, based on demonstrating good work habits, believing in oneself, and having the courage to take risks; an important element of leadership performance.