Firms with a _____ Orientation Focus on the Internal Capabilities

question 20

Multiple Choice

Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

• A) sales
• B) production
• C) marketing
• D) customer
• E) customer-benefit

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Definitions:

Accounts Receivable

Money owed to a business by its customers for goods or services that have been delivered but not yet paid for.

Credit Extension

The act of lending additional credit to borrowers or the period for which the credit is extended.

Receivables Financing

A form of financing where a company uses its accounts receivable as collateral to obtain a loan or advance, improving cash flow.

Variable Cost Per Unit

The cost that varies with the level of output or production, such as materials and labor, calculated on a per unit basis.