Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish

question 22

Multiple Choice

Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out the heat.Little market research was done,but the scientists were convinced that this new product would be significantly better than existing windshields even though they were more expensive and of a different color than the current models on the market.PPG most likely has a(n) _____ orientation.

• A) exchange
• B) production
• C) sales
• D) promotion
• E) customer

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Definitions:

Goods And Services

The physical items (goods) and activities (services) that satisfy human wants or needs and are available for purchase.

Resources

Materials, money, staff, and other assets that can be drawn on by a person or organization in order to function effectively.

Self-Interested

Behavior driven by personal gain, where individuals act in their own benefit, often leading to markets that work efficiently through the aggregate effects of such behavior.

Public Radio

Radio stations that are primarily funded through public means, such as government grants, and are focused on providing a public service rather than generating profit.