The Marketing Concept Includes a Goal Orientation to Remind Managers

question 15

Multiple Choice

The marketing concept includes a goal orientation to remind managers that:

• A) achieving long-term organizational goals is as important as satisfying customers
• B) customers must be satisfied no matter what the organizational costs
• C) the only reason for any business to exist is to make a profit
• D) the objective is to find a target market that differs from that of the competition
• E) functional integration of all departments is useful but not essential

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Definitions:

Organizational Strategy

A comprehensive plan outlining how an organization will achieve its goals and fulfill its mission over a period of time.

Executive Teams

Groups of individuals at the highest level of organizational leadership who are responsible for the strategic directions and decisions.

Diverse Products

A wide range of different products offered by a company to meet various customer needs and preferences.

Intense Competition

Refers to a market condition where companies or entities aggressively vie for customers, market share, or resources, often leading to innovative products and services but also aggressive marketing and strategic actions.