Which of the Following Measures Would Be the Best Indicator

question 127

Multiple Choice

Which of the following measures would be the best indicator of whether your organization's personnel have a customer orientation?

• A) Ask each employee's boss if that person is customer-oriented.
• B) Assess each employee's impact on the profitability of the firm.
• C) Survey customers on how oriented the organization's personnel are to customer needs and desire.
• D) Assess how well each employee has contributed to the marketing success of the firm by examining every financial statement created by the organization.
• E) Test employees on their knowledge of customer service techniques.

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Definitions:

Basic Principles

Fundamental concepts or general laws that guide a field of knowledge, operations, or practices.