What Is Customer Value? How Can Marketers Make Sure Customers

question 99

Essay

What is customer value? How can marketers make sure customers perceive them as sources of value?

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Definitions:

Byte of Data

A unit of digital information in computing and telecommunications, typically consisting of eight bits, representing a single character of text or a small amount of data.

States

Distinct, defined conditions or phases that matter or systems can occupy, characterized by quantitative properties like temperature and pressure.

Collision Mitigation System (CMS)

Accident avoidance electronics using radar, microwave, and/or video to sense potential accidents and subsequently alert driver, and using chassis data bus to signal the engine brake and service brakes to make an evasive response. An example is Wingman.

Actuate Brakes

The process of applying brakes or causing brake systems to engage in order to slow or stop movement.