Marketing Is an Organizational Function and a Set of Processes

question 19

True/False

Marketing is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

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Definitions:

Promotional Device

Any tool or strategy used to promote a product, service, or brand to increase visibility and drive sales or engagement.

Evaluate Products

The process of examining and assessing the features, quality, and performance of products to inform purchasing decisions or product development.

Psychological Factors

Psychological factors are internal influences on a consumer's behavior, including attitudes, perceptions, and motivations.

Product Features

Product features are the attributes or characteristics that define a product, distinguish it from competitors, and meet the needs or desires of customers.