If a Company Uses a Sales Orientation,consumer Complaints Would Most

question 15

Multiple Choice

If a company uses a sales orientation,consumer complaints would most likely result in:

• A) a modification of the sales presentation
• B) product reinvention
• C) continuous market research
• D) philanthropy
• E) attempts to cut production costs

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Definitions:

Matching

An accounting principle that requires expenses to be matched with the revenues generated in the same period, ensuring accurate earnings measurement.