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The marketing concept includes a goal orientation to remind managers that:
Abductors
Muscles that move a limb or other part of the body away from the midline or another part of the body.
Adductors
Muscles located in the thigh that are responsible for pulling the legs together, playing a crucial role in stabilization and movement.
Infraspinatus
A muscle located on the back of the shoulder blade, involved in the rotation and stabilization of the shoulder joint.
Laterally Rotates
The action of rotating a limb or an organ away from the midline of the body.
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