For Many Years,Procter & Gamble (P&G)viewed Its Ivory Soap as Just

question 33

Multiple Choice

For many years,Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap-and not as a cleansing product that could provide other benefits as well.When it came to Ivory soap,P&G focused on how well it made the soap and not on what customers wanted from a bar of soap.It had a _____ orientation.

• A) sales
• B) production
• C) market
• D) product
• E) customer

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Definitions:

Corporation

A legal entity that is separate and distinct from its owners, offering limited liability to its shareholders.

Closely Held Corporations

Corporations in which there are relatively few shareholders; referred to as non-distributing corporations in some jurisdictions.

Annual Return

A yearly statement filed by businesses detailing important company information such as capital, membership, and accounts.

Pre-emptive Rights

Pre-emptive rights, in corporate law, are rights given to existing shareholders to purchase additional shares before they are offered to new potential shareholders, usually to maintain their proportional ownership in the company.