Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 93

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.Airlines that use frequent-flyer programs are practicing:

• A) commitment selling
• B) transaction marketing
• C) transformational marketing
• D) marketing engineering
• E) relationship marketing

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Definitions:

Present Value

Present value is a financial concept that describes the value of an expected income stream determined as of the date of valuation.

Lease Payments

Regular payments made by a lessee to a lessor in exchange for the right to use an asset, such as real estate or equipment.

Bonds Payable

Long-term liabilities representing money owed by an entity to bondholders, to be paid back at a specified future date with interest.

General Journal Entry

A record of financial transactions in the general journal that includes the date, accounts affected, amounts, and a brief description.