The Marketing Concept and Market Orientation Recognize That

question 52

Multiple Choice

The marketing concept and market orientation recognize that:

• A) price is the most important variable for customers
• B) sales depend predominantly on an aggressive sales force
• C) what the customer thinks he or she is buying is what is important
• D) a company has to apply scientific management techniques to survive
• E) selling and marketing are essentially the same thing

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Definitions:

Discount Rate

The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows.

Present Value

The present worth of a future amount of money or series of cash flows when calculated with a certain rate of return.

Withdrawals

The process of removing funds from an account, typically from a bank or investment account.

Retire

The act of leaving one's job and ceasing to work, typically due to reaching a certain age or for health reasons.