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Festinger theorized that people will seek to reduce cognitive dissonance by
Alternative Hypothesis
A hypothesis that proposes a relationship between variables, countering the null hypothesis that suggests no such relationship exists.
Statistical Tests
Procedures in statistics used to make inferences or decisions based on data subject to random variation.
Compensatory Equalization
A phenomenon in research where non-treatment groups receive unintended benefits or compensations that minimize the observed differences between treated and non-treated groups.
Internal Validity
The extent to which a study or experiment can establish a causal relationship between its variables, free from confounding factors.
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