Company Ajax Set Up a Division in Quebec to Serve

question 32

Multiple Choice

Company Ajax set up a division in Quebec to serve the French-speaking customers.Which departmentation structure is this an example of?

• A) functional
• B) product
• C) matrix
• D) geographic
• E) customer

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Definitions:

Opinion Leader

An individual whose views on a subject are taken to be authoritative and influential, often influencing the opinions of others.

Internet Marketing

The practice of promoting products or services over the internet utilizing various digital marketing tools and strategies to reach a target audience.

Family Life Cycle

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Consumer Decision-Making Process

The steps a buyer goes through in selecting, purchasing, using, and disposing of a product or service, including recognition of a need, information search, evaluation of alternatives, purchase, and post-purchase behavior.