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In McClelland's theory of needs,the need for power is the drive to excel,and to achieve in relation to a set of standards.
Negative Announcements
Communications that convey unfavorable news, decisions, or changes, often requiring careful wording to minimize negative reactions.
Goodwill
An intangible asset that represents the value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology.
Buffer
A means of cushioning, isolating, or protecting; often used in the context of absorbing shocks or smoothing out fluctuations.
Refused Requests
Situations or communications where a petition or appeal for something is not granted or denied.
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