To Overcome the Problem That Occurs During Product Development When

question 148

Multiple Choice

To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf,the Warm Delights team ran marketing experiments that involved all of the following EXCEPT:

• A)measuring the results of the Warm Delights experiments.
• B)repeating the Warm Delights marketing experimentation process.
• C)keeping the initial Warm Delights packaging,which communicated its cooking convenience to prospective buyers.
• D)putting a Warm Delights prototype dessert in a store.
• E)improving the Warm Delights prototype.

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Definitions:

Auditory System

The sensory system that includes the ears and the brain structures that process sound.

Sound

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.

Volley Principle

A theory explaining how auditory neurons work together to convert high-frequency sound waves into electrical signals by firing in rapid succession.

Frequency Theory

A theory regarding how sounds are perceived, suggesting that the frequency of an auditory stimulus is directly related to the frequency of neural impulses sent to the brain.