The Actions Taken in the Development of the Marketing Program

question 183

Multiple Choice

The actions taken in the development of the marketing program, Step 3 of the planning phase, include: (1) develop the program's marketing mix actions and (2) __________.

• A)select target markets
• B)identify industry trends
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Industrialized Nations

Countries that are characterized by a significant level of industrial development, with a major portion of the economy based on manufacturing and services.

Highly Industrialized

Describes regions or countries that have extensively developed industries across various sectors, leading to a significant level of economic growth and urbanization.

Projected

Something that is estimated or forecasted for the future based on current data or trends.

Largest City

The city with the highest population within a specific country, region, or the world.