The Information Needed for the Marketing Program,Step 3 of the Planning

question 115

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) marketing mix actions and (2) __________.

• A)positioning studies
• B)market-product grids with target segments and product groupings
• C)detailed plans to execute the marketing program
• D)projected future sales,expenses,and profits
• E)trends for industry and competitors

Recognize the role of consumer feedback in evaluating brand positioning.

Understand the concept of the ideal product and how it relates to consumer preferences.

Identify the factors that influence a product's position in the market.

Describe methods for visualizing and mapping brand positions in the marketplace.

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Definitions:

Desired Rate

An objective or target rate, often referring to performance metrics, interest rates, or return on investment goals set by an individual or organization.

Average Rate of Return

The average rate of return is a financial ratio that calculates the return, typically on an investment, over a specific period of time expressed as a percentage of the initial cost.

Automatic Insertion Machine

A machine used in manufacturing for automatically placing components onto circuit boards or into their correct positions on a production line.

Accountant

A professional responsible for maintaining and interpreting financial records, ensuring accuracy and compliance with laws and regulations.