An Internet-Enabled Promotional Strategy That Encourages Individuals to Forward Marketer-Initiated

question 182

Multiple Choice

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as

• A)buzz marketing.
• B)customerization.
• C)viral marketing.
• D)"liking."
• E)permission marketing.

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Definitions:

Simulation Process

A technique for modeling the operation of a real-world process or system over time, often used for analysis or training purposes.

HR Demand

Refers to the number and type of employees an organization needs to meet its current and future goals.

Forecasting

Estimation of future occurrences or trends using statistical methods and historical data.

HR Demand Forecasting

The process of estimating the future human resource requirements of an organization to achieve its goals.