Which of the Following Pieces of Information Is Used in the Implementation

question 188

Multiple Choice

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

• A)marketing return on investment
• B)a time-based agenda and an action item list
• C)revenues associated with each point of market share
• D)trends for industry and competitors
• E)possible cannibalization effects on other products in the line

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Definitions:

Observational Learning

The acquisition or modification of a behavior after exposure to at least one performance of that behavior.

Operant Conditioning

A training technique that adjusts the potency of a conduct via positive reinforcement or disciplinary measures.

Classical Conditioning

A type of learned response in which a neutral object comes to elicit a response when it is associated with a stimulus that already produces a response.

Long-term Potentiation

A long-lasting enhancement in signal transmission between two neurons that results from their synchronous stimulation.