Which of the Following Pieces of Information Is Used in Market-Product

question 196

Multiple Choice

Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)revenues associated with each point of market share
• C)trends for industry and competitors
• D)possible cannibalization effects on other products in the line
• E)market potential studies

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Definitions:

Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)

A financial performance measure that calculates a company's profitability before deductions for interest, taxes, depreciation, and amortization.

Net Income

Indicates what is left after all costs, expenses, and taxes have been paid.

Current Assets

Cash and other assets that can be converted into cash within a year.

Cash Flow Assets

Assets that generate regular income streams, such as rentals, dividends, or interest payments.