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List the Three Steps of the Planning Phase of the Strategic

question 49

Essay

List the three steps of the planning phase of the strategic marketing process.Briefly describe what goes on during each of the three steps.What information is collected to assist each phase?


Definitions:

Inflation Adjusted Price

A price that has been modified to reflect the changes in purchasing power due to inflation, allowing for comparison over time.

Cost Plus Contract

A type of contract where the buyer agrees to pay the seller all project costs, plus an additional amount or percentage as profit.

Allowable Expenses

Costs that are recognized under the provisions of a contract or agreement as reimbursable or claimable.

Contractor's Fee

The payment made to a contractor for their services, typically a percentage of the total cost of a construction project.

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