Which of the Following Pieces of Information Is Used in a SWOT

question 81

Multiple Choice

Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)market share for the product
• C)trends for industry and competitors
• D)revenues associated with each point of market share
• E)possible cannibalization effects on other products in the line

---

Definitions:

Automatic Processing

refers to the unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings.

Effortful Processing

A type of memory encoding that requires attention and conscious effort in order to encode information.

Two-Track Mind

The concept that the human mind operates both consciously and unconsciously at the same time.

Effortful Processing

A type of memory encoding that requires attention and conscious effort, as opposed to automatic processing.