Many Large,packaged Goods Marketers Like Procter & Gamble,Kraft,and Pillsbury Have

question 5

Multiple Choice

Many large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

• A)Product managers have relatively little authority.
• B)Product managers are short-term in their orientation.
• C)Product managers have direct responsibility for research and development of new products.
• D)Product managers can assume profit-and-loss responsibility for the performance of the product line.
• E)Product managers have line responsibility over sales managers.