The Information Needed for the Marketing Program,Step 3 of the Planning

question 115

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) marketing mix actions and (2) __________.

• A)positioning studies
• B)market-product grids with target segments and product groupings
• C)detailed plans to execute the marketing program
• D)projected future sales,expenses,and profits
• E)trends for industry and competitors

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Definitions:

Hedging Reserve

A financial reserve established to offset potential losses or gains due to future price or currency fluctuations, often related to commodity or foreign exchange hedging.

Capital Reserve

Funds set aside from a company's profits for future investments or to cover anticipated liabilities or losses.

U.S.GAAP

United States Generally Accepted Accounting Principles, which are the set of accounting standards used for financial reporting in the U.S.

Accrual-Basis

An accounting method that records income and expenses when they are earned or incurred, regardless of when the cash is actually received or paid.