The Actions Taken During the Implementation Phase of the Strategic

question 144

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules, and (4) __________.

• A)position the product
• B)select target markets
• C)find points of difference
• D)execute the marketing program
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Original Hypothesis

The initial theory or assumption that is made at the beginning of a research or experimental process, proposing a potential outcome.

Adapt

The ability to change or adjust oneself or one's approach to meet different conditions or environments.

Terminate

To bring an end to something; in business, it can refer to the conclusion of a contract, the end of an employment relationship, or the cessation of operations.

Scientific Process

A systematic method of investigation involving observation, experiment, and the development of theories or principles.