The Actions Taken During the Evaluation Phase of the Strategic

question 217

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) exploit positive deviations and correct negative ones.

• A)find points of difference
• B)execute the marketing program
• C)compare results with plans to identify deviations
• D)track sales and revenues and compare with competitors
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Confirmation Bias

A tendency to seek only information consistent with one’s hypothesis.

Information

Data or knowledge communicated or received concerning a particular fact, subject, or event.

Formal Reasoning

A cognitive process involving the use of logical operations or established principles to arrive at conclusions, often associated with higher-order thinking and problem-solving.

Everyday Reasoning

Mundane reasoning that differs from formal reasoning in its use of implicit premises, multiple solutions, personal relevance, and possible emotional involvement.