Promotional Websites Generate Interest in and Trial of a Company's

question 126

Multiple Choice

Promotional websites generate interest in and trial of a company's products and services by

• A)providing access to human service representatives to assist in making purchases.
• B)accommodating interactive communication initiated by a company's employees, investors, and suppliers.
• C)converting online browsers into online buyers.
• D)providing information on how items can be used and where they can be purchased.
• E)obtaining information on customer preferences and buying habits.

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Definitions:

Autonomy

The freedom to schedule one’s own work activities and decide work procedures.

Web-Enabled Input

The process of using internet technology to input data into systems, applications, or databases.

Open Innovation

An approach that advocates for firms to use external ideas and collaborations in addition to internal efforts to advance their technology or products.

Creative Deviance

The act of breaking rules or norms in order to pursue novel ideas or solutions.