The Actions Taken During the Evaluation Phase of the Strategic

question 174

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: (1) compare results with plans to identify deviations and (2) __________.

• A)find points of difference
• B)execute the marketing program
• C)track sales and revenues and compare with competitors
• D)develop the budget by estimating revenues, expenses, and profits
• E)exploit positive deviations and correct negative ones

---

Definitions:

Constitution

A fundamental set of principles and precedents upon which a state or other organization is governed, often codified as a written document.

Commonly Agreed-upon

A term describing something that has been collectively accepted or approved by a majority.

Letters from an American Farmer

A series of essays written by J. Hector St. John de Crévecoeur in the late 18th century, depicting life in the American colonies and the emerging American identity.