The Growing Practice of Customizing Not Only a Product but Also

question 19

Multiple Choice

The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as

• A)connectivity.
• B)customerization.
• C)customer digitalization.
• D)online facilitation.
• E)intermediation.

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Definitions:

Days' Sales

A financial metric that compares a company's average receivables to its average daily sales, indicating how fast the company collects payments from customers.

Inventory

The total quantity of goods and materials a business holds for the purpose of resale or production.

Cost of Goods Sold

The total cost of manufacturing or purchasing the products a company has sold during a specific period.

Return Ratio

A measure of the profitability or effectiveness of an investment, calculating how much returns are gained relative to the investment's cost.