The Information Needed for the Evaluation Phase of the Strategic

question 213

Multiple Choice

The information needed for the evaluation phase of the strategic marketing process includes: (1) __________ and (2) action memos to correct problems and exploit opportunities.

• A)positioning studies
• B)market-product grids with target segments and product groupings
• C)detailed plans to execute the marketing program
• D)tracking reports to measure results
• E)projected future sales,expenses,and profits

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Definitions:

Intelligence

The ability to acquire knowledge, think abstractly, and solve problems effectively.

Social Exclusion

A process in which individuals or groups are systematically blocked from rights, opportunities, and resources that are normally available to members of a society and are key to social integration.

Evolutionary Psychology

A theoretical approach in the social and natural sciences that examines psychological structure from a modern evolutionary perspective.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome.