There Are Five Alternative Marketing Strategies That Can Be Identified

question 119

Multiple Choice

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, market specialization, product specialization, selective specialization, and

• A)full coverage.
• B)diversification.
• C)market specialization.
• D)selective specialization.
• E)new-product specialization.

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Definitions:

Special Scanner

A device designed to capture images or information not typically handled by general-purpose scanners.

Just-in-time Systems

Inventory management strategy aimed at increasing efficiency and decreasing waste by receiving goods only as they are needed in the production process.

Inventories

The stocks of goods, components, or materials held by a business for the purpose of resale or production.

Just-in-time

An inventory management system aimed at reducing storage costs and waste by receiving goods only as they are needed in the production process.