General Mills Is Concerned with Both Selling Its Products and Brands

question 211

Multiple Choice

General Mills is concerned with both selling its products and brands in countries around the world and obtaining ideas for new products from anyone anywhere who has a great product or technology. You can send General Mills your great new-product or technology idea through its Internet portal if the product or technology can

• A)fit into the General Mills or Nestlé distribution systems.
• B)be copyrighted or patented in North America and Western Europe.
• C)uniquely meet a large unmet consumer need.
• D)be a totally new product category outside of General Mills' existing product lines.
• E)facilitate the new General Mills diversification strategy by being a product or technology unrelated to consumer foods.

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Definitions:

Montessori Schools

Schools that offer early-childhood education based on the philosophy of Maria Montessori, which emphasizes careful work and tasks that each young child can do.

Accomplishment

The successful achievement of a task or goal, often resulting in a sense of satisfaction or pride.

Second Language

A language learned by a person after their native language, also known as L2.

Fast-mapping

The rapid learning and retention of new words by children, often after a single exposure, as part of language acquisition.