Consider Figure 22-A Above

question 224

Multiple Choice

Consider Figure 22-A above.Effective managers track the progress of their marketing plans to identify problems that need to be corrected.Sometimes,the problems are with the marketing plan and its strategies;at other times,they may be due to their implementation;and at still other times,they may be due to both.Recall that research on what really works shows that successful firms have excellence on both the planning and strategy side and the implementation or execution side.As Figure 22-A shows,marketers can develop and implement strategies that have four possible results.For "D," identify the MOST LIKELY result of the planning and implementation of the marketing plan and its strategies for a product or service.

• A)Trouble: The solution is to recognize that only implementation is at fault and to correct it.
• B)Success: The marketing program achieves its objectives.
• C)Failure: The marketing program flounders and fails to achieve its objectives.
• D)Trouble: The solution is to recognize that only the strategy is at fault and to correct it.
• E)Cannot be determined with the information provided.

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Definitions:

Health Inspectors' Ages

The distribution of ages of individuals who are employed as health inspectors.

Tukey's Multiple Comparison

A statistical method used to find the differences among group means in a set of data, while controlling for error rate.

F-Test

A statistical test used to compare two variances and determine if they are significantly different from each other.

ANOVA

Short for "Analysis of Variance," a statistical method used to compare the means of three or more samples to assess if at least one of the means is significantly different from the others.