Market-Based Groupings Refer to Organizational Groupings

question 175

Multiple Choice

Market-based groupings refer to organizational groupings

• A)that group specific customer segments.
• B)in which sales territories are subdivided according to geographic location.
• C)that represent the different departments or business activities within a firm.
• D)in which a unit is responsible for specific product offerings.
• E)that combine both functional groupings with product groupings.

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Definitions:

Informational or Experiential

Referring to marketing techniques that either provide valuable information to consumers or offer them memorable experiences.

Content Mix

Content mix refers to the strategic variety of content types and topics published by a brand or individual, aiming to engage different audience segments and meet various goals.

Brand-Centric

A marketing approach that focuses predominantly on promoting and enhancing the identity and values of a particular brand in the minds of consumers.

Audience-Centric

An audience-centric approach designs products, services, or content specifically with the target audience's needs, preferences, and behaviors in mind, aiming to enhance relevance and engagement.