Procter & Gamble Uses Category Managers to Organize by "Global

question 7

Multiple Choice

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

• A)completely different duties from the brand manager.
• B)profit and loss responsibility for all baby care products in the line.
• C)to use persuasion as opposed to direct authority to get any goals achieved.
• D)no authority over functions,except marketing,that affects baby care products.
• E)no authority on U.S.baby care product sales.

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Definitions:

Issue Stock

To issue stock is a process whereby a company distributes new shares to investors, thus raising capital in exchange for ownership stakes in the corporation.

IPO

Initial Public Offering, the process through which a private company offers its shares to the public for the first time.

Trading Begins

Refers to the start of trading activities on a stock exchange for a particular trading session or for a newly listed company's shares.

IPOs

Initial Public Offerings, the process by which a private company goes public by selling its stocks to the general public for the first time.