A Company That Successfully Employs Permission Marketing Adheres to Three

question 163

Multiple Choice

A company that successfully employs permission marketing adheres to three rules: (1) __________; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information set to them;and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

• A)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors
• B)the firm will never buy marketing lists from other companies that may contain their personal information
• C)opt-in customers only receive information that is relevant or meaningful to them
• D)customers will receive a "30-day money back guarantee if not 100% satisfied" for any product purchased online
• E)customers will be protected from identity theft for any product purchased from its website

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Definitions:

Dynamics of Difference

The ongoing processes and factors that both distinguish and create variations among cultures, individuals, or groups.

Self-Honesty

The practice of being truthful to oneself regarding one's feelings, desires, and actions, acknowledging both strengths and weaknesses.

Cultural Competence

The ability to understand, appreciate, and interact effectively with people from different cultural backgrounds.

Ethnorelativism

Assessing, interpreting, and judging culturally diverse behavior within its own cultural context. Such behaviors are neither good nor bad, only different.