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Consider the "Stickiness" Marketing Dashboard Above for an Automobile Dealership

question 133

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Consider the "stickiness" marketing dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes) on its website (the third metric above) .This is done by tracking the average visits per unique monthly visitor (the first metric above) and the average time spent per visit,in minutes, (the second metric above) that is displayed on its marketing dashboard.For 2014 or "B," what was the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?


Definitions:

Delivery Cycle Time

The total time taken from receiving a customer order to the delivery of the product or service to the customer.

Fill Orders

The process of completing a customer's purchase request by preparing and dispatching the requested products.

External Failure Cost

Expenses incurred when a product fails to meet quality standards after being delivered to the customer, including returns, repairs, and lost sales.

Quality Cost Report

Internal report that details the costs associated with preventing, detecting, and correcting defective work, categorized into prevention, appraisal, and failure costs.

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