At the De Beers Website,users Can Design Their Own Rings

question 272

Multiple Choice

At the De Beers website,users can design their own rings and show them to others.One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site.De Beers is using __________ to promote its diamonds.

• A)opt-out marketing
• B)customerization
• C)niche marketing
• D)buzz marketing
• E)viral marketing

---

Definitions:

Supreme Court

The highest judicial court in a country or state, which has the ultimate authority to adjudicate disputes and interpret the law.

Swing Voters

Swing voters are individuals who are not consistently loyal to a single political party and can swing their vote from one party to another, often influencing the outcome of elections.

Undecided

A term often used in polling and elections to describe voters or participants who have not yet made a decision or declared their preference.

White House

The official residence and principal workplace of the President of the United States, located at 1600 Pennsylvania Avenue NW in Washington, D.C.