Cookies Refer to

question 18

Multiple Choice

Cookies refer to

• A)computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website.
• B)embedded programs that flash split-second subliminal messages at regular intervals.
• C)benign links that direct a customer to alternate websites that might be of interest to them.
• D)electronic unsolicited e-mail.
• E)spyware used to secretly retrieve personal information from a person's computer.

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Definitions:

Longitudinal Perspective

An approach that involves studying the same individuals over a period of time to observe changes and developments.

Independent Variable

The factor in an experiment that is intentionally altered to see its impact on the variable that is being measured.

Single-Subject Experimental Designs

Research designs that focus on the response of a single participant to document the effects of a variable.

Cross-Sectional

Describes research that collects data from a population or a representative subset at one specific point in time.