Pizza Hut's Website Customization Is Achieved in Several Ways,but the Primary

question 197

Multiple Choice

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout-a feature that's based on __________.

• A)offering the greatest selection
• B)speed up the delivery process
• C)saved preferences
• D)offering the best value for the price
• E)create strong customer relationship

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Definitions:

Conformed

The process of adjusting one's behavior or thinking to match those of others, typically in a group context.

Door-In-The-Face Effect

A compliance technique that involves making a large request that is expected to be turned down in order to increase the likelihood that a smaller request will be accepted.

Requests

The act of politely or formally asking for something.

Asch

Refers to the Asch conformity experiments which demonstrate the influence of group pressure on individuals to conform.