Amazoncom Uses __________ to Compare Each User's Purchases with the Purchases

question 107

Multiple Choice

Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations. Based on a customer's desire to purchase an author's e-book for her Kindle, Amazon might recommend an e-book by a similar author within the same genre.

• A)real-time e-commerce
• B)connectivity
• C)collaborative filtering
• D)interactive marketing
• E)personalization

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Definitions:

Role Playing

A training or educational activity in which people assume roles and act out scenarios to learn about specific situations or to practice skills.

Biodiesel Home Power

The use of biodiesel fuel, made from natural and renewable sources, to generate electricity for residential properties.

Environmentalists

Individuals or groups who are concerned with the protection of the environment and advocate for practices and policies conducive to this.

Closing the Sale

The process of making a sale complete, which involves confirming the agreement of the purchase and ensuring that the deal is finalized.