The Preapproach Stage of the Personal Selling Process Is Especially

question 229

Multiple Choice

The preapproach stage of the personal selling process is especially important in

• A) international sales.
• B) government sales.
• C) high technology product sales.
• D) high-ticket item sales.
• E) the sale of services.

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Definitions:

Intelligent Audience

An audience that is perceived to be capable of understanding and processing complex information and messages.

Student Fees

The charges imposed on students for enrollment, tuition, and other services provided by educational institutions.

Dissimilar Sources

References or origins that are notably different from each other in nature, viewpoints, or characteristics.

Matter of Fact

A statement that is based on factual information or evidence, undistorted by emotion or personal prejudice.