The Consumer-Initiated Practice of Generating Content on a Marketer's Website

question 164

Multiple Choice

The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as

• A) personalization.
• B) digitalization.
• C) normalization.
• D) intermediation
• E) innovation.

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Definitions:

Self-description

The process by which individuals convey their own attributes, characteristics, and experiences through verbal or written communication.

Johari Window

A psychological tool used to help people better understand their relationship with themselves and others, involving four quadrants that represent known and unknown aspects of our personality.

Open Area

A space that is accessible and not enclosed, often referring to public or communal spaces.

Johari Window

An introspective tool that helps individuals and groups enhance communication and relationships by classifying knowledge of oneself and others into public, private, blind, and undiscovered quadrants.