Five (5)general Product and Service Categories Dominate Online Consumer Buying

question 160

Multiple Choice

Five (5) general product and service categories dominate online consumer buying.One category includes items such as computer software,music,and video when

• A)prepurchase trial is critical.
• B)digital delivery is the single most important factor.
• C)audio or video demonstration is important.
• D)price and delivery time are not key factors.
• E)price and speed of delivery are the determinant sales factors.

---

Definitions:

Behavioral Measures

Observational or quantitative methods used to assess individuals' actions or behaviors in various contexts.

Sociable

Characteristic of enjoying being with people and interacting with them in a friendly manner.

Anxious and Depressed

Emotional states characterized by feelings of tension, worry, sadness, and a lack of interest in life that can affect an individual’s daily functioning.

Social Psychologists

Scientists who study how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.