The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive

question 225

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

• A)collaborative marketing.
• B)personalization.
• C)viral marketing.
• D)buzz marketing.
• E)permission marketing.

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Definitions:

Arbor Vitae

A term describing the tree-like appearance of the white matter in the cerebellum of the brain, which is crucial for transmitting nerve signals.

Cerebellar Cortex

The outer layer of the cerebellum in the brain, involved in the regulation and coordination of movement, posture, and balance.

Vagus Nerve

A cranial nerve that innervates major organs, including the heart and digestive tract, playing a crucial role in autonomic functions like heart rate and digestion.

Glossopharyngeal Nerve

The ninth cranial nerve, which is responsible for taste and other functions in the tongue and throat.