In Terms of the Online Customer Experience,connection Is Defined as the

question 23

Multiple Choice

In terms of the online customer experience,connection is defined as the

• A)the network of formal linkages between a company's website and other sites.
• B)the text,video,audio,and graphics that the website contains which appeal directly to the consumer.
• C)the website's capabilities to enable commercial transactions through credit,debit,or transfer payments (PayPal,etc. ).
• D)the speed and ease with which a customer can move between pages on a website.
• E)the website's ability to tailor itself to different users or to allow users to personalize the site.

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Definitions:

Emotional Appeal

A persuasive technique that targets the emotions of the audience to elicit a response or influence their opinion.

Ultimate User

The final recipient or beneficiary of a product or service, for whom it is ultimately designed.

Rational Appeal

A persuasive technique that uses logic, facts, and reason to influence an audience's attitudes or behaviors.

Logical Appeals

Persuasive strategies that use reasoning, facts, and evidence to convince an audience.